In times when a global COVID 19 pandemic has society firmly in its grip the demand for prophylactic medical and care products as well as for simple quick and digital solutions for care related challenges is undeniable At the same time rapidly changing geographic regulatory and behavioural patterns are drawing attention to an emerging market segment that is digital senior care With the vision of a world in which people can age in a self determined and dignified manner while increasing need for support and protection of those affected becomes a feasible task pflege de since inception in 2011 has established itself as the leading German digital platform for senior care with the mission to operate a unique ecosystem that masters all associated challenges hand in hand with the families With over 15 million visitors a year pflege de supports senior citizens and their caring relatives with a wealth of advice tailored to the target group In addition the company offers assistance in applying for and supplying care aids such as face masks disposable gloves or hand disinfectants in the form of a monthly subscription based e commerce box business curabox Historically grown with investors from the Venture Capital and Media ecosystem such as Holtzbrinck Digital Hanse Ventures ALSTIN Capital or Schlütersche Verlagsgesellschaft pflege de has won a new owner in Paul Hartmann AG a leading German supplier of medical and care products Both companies already have a long lasting customer supplier relationship meaning that pflege de has found a new natural home to capitalize on the currently highly beneficial market trends and consumer demands With the acquisition of pflege de Paul Hartmann AG is taking another important step in its digital transformation program which is gearing the company towards sustainable and profitable growth Part of this transformation is an even stronger focus on the growing consumer oriented e commerce market especially in the area of outpatient care The current management of pflege de has high future ambitions and will continue to steer the company in order to take pflege de to yet another level under new ownership In a truly transformative transaction with immense synergy potential for both parties Carlsquare was also able to manage and exceed the expectations of a fragmented group of different sellers Lars Kilchert Founder and Managing Director of pflege de recapitulates The Carlsquare team advised us excellently in a stringent process with profound industry knowledge great commitment as well as skilful negotiation and achieved the best possible result for us 20

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