Bild4

Carlsquare advises Invincible Brands during buy-out through Capital D

15 Jan 2018

London, Berlin, Hamburg, 15. January 2018 – Capital D, a London-based private equity manager, acquires social media influencer-led marketing and product development company. Invincible Brands, founded in November 2015, achieved more than €30 million in revenues in 2017 with healthy profitability. Carlsquare advised the shareholders of Invincible Brands on this transaction.

Berlin-headquartered Invincible Brands has sold a majority stake to capital D, a newly-formed pan-European private equity manager investing in mid-market leading companies which disrupt legacy business models.

Founded in November 2015, Invincible Brands has accomplished exceptional growth. The company sells its products from Germany into continental European markets, employs 80 staff and serves a customer base of 500,000 millennials.

Invincible Brands is a pioneer in social media influencer-led marketing to millennials who are now the largest addressable consumer group in the world. It creates innovative, high quality and natural health, beauty and fitness products from the ground up, using proprietary product development methods and a marketing platform that reaches more than 100 million women and men across the world on social media every month.

Invincible Brands’ influencer marketing campaigns are mainly delivered through social media such as Snapchat. This approach, both analytical and tailored to select influencers, combined with the company’s market intelligence, has yielded a consistently high return on marketing spend. By targeting customers’ preferences on social media and aligning marketing programmes with short new product development cycles, Invincible Brands has achieved a 100% success rate on more than 40 product launches to date.

Bjoern Keune, co-founder and CEO of Invincible Brands, said: “We are delighted to have secured this significant investment from capital D. The team has deep sector knowledge in ecommerce, SEO, retail and food distribution and we look forward to working with them to build our position in our existing markets and extend our reach globally.”

Stephan Lobmeyr, co-founder of capital D, said: “Our focus is on business models with direct evidence of commercial traction and transformative impact in their markets. The Invincible Brands’ management team has achieved spectacular, tangible results in a short time, capitalising on the tribal buying tendencies of millennials. We look forward to supporting their next phase of growth.”

Jean-Marc Jabre, co-founder of capital D who jointly led this transaction, added: “The timing for this investment is apposite. This January sees the emergence of the first native 21st century adults and the current financial reporting season shines an unforgiving light on many legacy consumer business models. Effective social marketing is now a fundamental part of the arsenal of any consumer-focused brand as the impact of traditional advertising on millennials wanes.”

Steven Schapera, co-founder of BECCA Cosmetics, which was acquired by Estée Lauder in 2016, brings a wealth of experience and is excited to join the board as director.
Carlsquare advised the shareholders of Invincible Brands during the transaction.

About Capital D
Capital D is a pan-European private equity manager. capital D’s partners are Jean-Marc Jabre (former head of Morgan Stanley Private Equity in Europe), Stephan Lobmeyr (former partner at Change Capital Partners) and Laurent Nordin (former director at McKinsey[&]Company). Strategic partners are James Bidwell (CEO of Springwise, co-founder of Re_Set and former marketing director at Selfridges) and Sophie Albizua (co-founder of Re_Set and The eNova Partnership). capital D’s focus is on investing in mid-market disruptive companies that show clear evidence of transforming legacy business models or have demonstrable potential to do so. Springwise specialises in sourcing intelligence on innovation via its network of 20,000 ‘springspotters’. Re_Set specialises in guiding innovators to sustainable value creation.
www.capitalD.com

About Invincible Brands
Invincible Brands is an e-commerce brand builder focused on healthy living. Our rapidly-growing companies in the beauty, health and accessories sector, HelloBody (www.hellobody.eu), Natural Mojo (www.naturalmojo.eu) and I am Kamu (www.iamkamu.eu) offer innovative and high quality consumer goods. The company was founded by Bjoern Keune and Gennadi Tschernow backed by business angels Pascal Zuta, Stefan Behrens and Sebastian Merkhoffer in the founding phase. Since launch, Robert Quandt (CFO / COO) and Christian Kiefer (product portfolio lead) have been appointed to the senior management team, and Robert led the deal for the company.  

Team

Picture of Jessica Algner
Jessica Algner

Assistant

Telephone: +49 30 809 33 47-12

LinkedIn

@

Picture of Polina Amini
Polina Amini

Senior Associate

Telephone: +49 40 300 836-14

LinkedIn

@

Picture of Markus Augustsson
Markus Augustsson

Head of Equity Research

Telephone: +46 76 235 03 20

LinkedIn

@

Picture of Agata Barsallo
Agata Barsallo

Office Management & Accounting

Telephone: +44 20 8017 6020

@

Picture of Caroline Berglund
Caroline Berglund

Head of Equity Sales

Telephone: +46 73 382 10 82

LinkedIn

@

Picture of Anders Bo
Anders Bo

Managing Partner

Telephone: +45 4199 8252

LinkedIn

@

Picture of Ulf Boberg
Ulf Boberg

Senior Advisor Life Sciences

Telephone: +46 73 312 44 90

LinkedIn

@

Picture of Manfred Drax
Manfred Drax

Partner

Telephone: +49 89 255 49 53-15

LinkedIn

@

Picture of Germar Ebner
Germar Ebner

Associate

Telephone: +49 40 300 836-26

LinkedIn

@

Picture of Anders Elgemyr
Anders Elgemyr

Managing Partner

Telephone: +46 70 496 18 15

LinkedIn

@

Picture of Maximilian Fidel
Maximilian Fidel

Associate

Telephone: +49 89 255 49 53 24

@

Picture of Sebastian Fischer
Sebastian Fischer

Director

Telephone: +49 89 255 49 53-12

LinkedIn

@

Picture of Daniel Garlipp
Daniel Garlipp

Managing Partner

Telephone: +49 40 300 836-19

LinkedIn

@

Picture of Philip Goldhahn
Philip Goldhahn

Vice President

Telephone: +49 40 300 836-21

LinkedIn

@

Picture of Thorsten Grandt
Thorsten Grandt

Vice President

Telephone: +49 30 809 33 47-20

LinkedIn

@

Picture of Johan Heigard
Johan Heigard

Vice President

Telephone: +46 70 246 99 88

LinkedIn

@

Picture of Caroline Heintz
Caroline Heintz

Associate

Telephone: +46 707 40 68 58

@

Picture of Maurice Hinrichs
Maurice Hinrichs

Associate

Telephone: +49 40 300 836-20

LinkedIn

@

Picture of Arnold Holle
Arnold Holle

Managing Partner

Telephone: +44 20 80176020

LinkedIn

@

Picture of Lars Johansen
Lars Johansen

IT&Telecom Expert

@

Picture of Elaine Kelly
Elaine Kelly

Head of Marketing

Telephone: +49 40 300 836 18

LinkedIn

@

Picture of Anna-Lena Kickbusch
Anna-Lena Kickbusch

Office Management & Accounting

Telephone: +49 40 300 836 10

LinkedIn

@

Picture of Morten Kjærulff
Morten Kjærulff

Partner

Telephone: +45 2634 9031

LinkedIn

@

Picture of Mischa Krause
Mischa Krause

Director

Telephone: +49 40 300 836-24

LinkedIn

@

Picture of Steffen Leckert
Steffen Leckert

Managing Partner

Telephone: +49 89 255 49 53 26

LinkedIn

@

Picture of Malve Liebig
Malve Liebig

Senior Associate

Telephone: +49 89 255 49 53-18

LinkedIn

@

Picture of Erik Lundberg
Erik Lundberg

Director

Telephone: +46 73 850 35 59

LinkedIn

@

Picture of Eva Macha
Eva Macha

Office Management & PA to Michael Moritz

Telephone: +49 30 809 33 47-10

LinkedIn

@

Picture of Mandy May
Mandy May

Head of Operations

Telephone: +49 30 809 33 47 16

LinkedIn

@

Picture of Mirja Meyer
Mirja Meyer

Office Management & Accounting

Telephone: +49 40 300 836 10

@

Picture of Mark Miller
Mark Miller

Managing Partner

Telephone: +49 40 300 836-11

LinkedInXING

@

Picture of Michael Moritz
Michael Moritz

Managing Partner

Telephone: +49 30 809 33 47-13

LinkedIn

@

Picture of Bertil Nilsson
Bertil Nilsson

Senior Equity Analyst

Telephone: +46 70 434 90 03

LinkedIn

@

Picture of Flemming C. Pedersen
Flemming C. Pedersen

Managing Partner

Telephone: +45 4199 8251

LinkedIn

@

Picture of Richard Ramanius
Richard Ramanius

Associate Equity Analyst

Telephone: +46 73 539 66 99

LinkedIn

@

Picture of Anika Schaefer
Anika Schaefer

Office Management & HR

Telephone: +49 89 255 495 310

@

Picture of Alexander Schleppegrel
Alexander Schleppegrel

Associate

Telephone: +45 2621 0543

LinkedIn

@

Picture of Nico Schmidt-Weidemann
Nico Schmidt-Weidemann

Partner

Telephone: +49 89 255 49 53-17

@

Picture of Dimitri Selutin
Dimitri Selutin

Associate

Telephone: +49 30 809 33 47 17

@

Picture of Caspar Graf Stauffenberg
Caspar Graf Stauffenberg

Managing Partner

Telephone: +49 89 255 49 53-11

LinkedIn

@

Picture of Gregor Steins
Gregor Steins

Associate

Telephone: +49 40 300 836-15

LinkedIn

@

Picture of Jon Tingling
Jon Tingling

Associate

Telephone: +44 77 1347-8286

LinkedIn

@

Picture of Sybille de Vegvar
Sybille de Vegvar

Business Development & Marketing

Telephone: +44 20 8017 6017

@

Picture of Oskar Wollert
Oskar Wollert

Vice President

Telephone: +46 761 71 11 60

@

Picture of Nils Zettelmeyer
Nils Zettelmeyer

Director

Telephone: +49 30 809 33 47-25

LinkedIn

@

Picture of Andreas Zetzsche
Andreas Zetzsche

Partner

Telephone: +49 30 809 3347 33

@

Picture of Gerrit Zwarg
Gerrit Zwarg

Senior Associate

Telephone: +49 40 300 836-28

LinkedIn

@