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Michael Moritz

Managing Partner

Telephone: +49 30 809 33 47-13

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Mark Miller

Managing Partner

Telephone: +49 40 300 836-11

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Caspar Graf Stauffenberg

Managing Partner

Telephone: +49 89 255 49 53-11

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Daniel Garlipp

Managing Partner

Telephone: +49 40 300 836-19

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Daniel Dies

Partner

Telephone: +49 40 300 836-16

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Manfred Drax

Partner

Telephone: +49 89 255 49 53-15

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Nico Schmidt-Weidemann

Partner

Telephone: +49 89 255 49 53-17

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Anders Elgemyr

Managing Partner

Telephone: +46 70 496 18 15

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Erik Lundberg

Head of M&A Sweden

Telephone: +46 73 850 35 59

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Arnold Holle

Managing Partner

Telephone: +44 207 395 27 90

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Anders Bo

Managing Partner

Telephone: +45 4199 8252

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Flemming C. Pedersen

Managing Partner

Telephone: +45 4199 8251

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Morten Kjærulff

Partner

Telephone: +45 2634 9031

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Kurfürstendamm 188

10707 Berlin

Telephone: +49 30 809 334 70

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Michael Moritz

Managing Partner

Telephone: +49 30 809 33 47-13

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Eva Macha

Office Management

Telephone: +49 30 809 33 47-10

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Jessica Algner

Office Management

Telephone: +49 30 809 33 47-12

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Nils Zettelmeyer

Vice President

Telephone: +49 30 809 33 47-25

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Toldbodgade 57

1253 Copenhagen K

Telephone: +45 3945 0010

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Anders Bo

Managing Partner

Telephone: +45 4199 8252

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Flemming C. Pedersen

Managing Partner

Telephone: +45 4199 8251

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Morten Kjærulff

Partner

Telephone: +45 2634 9031

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Andreas Midtgaard

Vice President

Telephone: +45 2521 4183

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Esplanade 41

20354 Hamburg

Telephone: +49 40 300 83 60

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Mark Miller

Managing Partner

Telephone: +49 40 300 836-11

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Daniel Garlipp

Managing Partner

Telephone: +49 40 300 836-19

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Daniel Dies

Partner

Telephone: +49 40 300 836-16

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Anna-Lena Kickbusch

Office Management & Accounting

Telephone: +49 40 300 836 10

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Elaine Kelly

PR, Marketing & Business Development Manager

Telephone: +49 40 300 836 18

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Mischa Krause

Vice President

Telephone: +49 40 300 836-24

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14 Buckingham Street

London WC2N 6DF

Telephone: +44 20 739 527 90

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Arnold Holle

Managing Partner

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Philipp Claus

Associate

Telephone: +44 20 7395 2790

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Von-der-Tann-Straße 7

80539 München

Telephone: +49 89 255 495 30

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Caspar Graf Stauffenberg

Managing Partner

Telephone: +49 89 255 49 53-11

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Manfred Drax

Partner

Telephone: +49 89 255 49 53-15

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Nico Schmidt-Weidemann

Partner

Telephone: +49 89 255 49 53-17

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Naomi Käfer

Office Management & HR

Telephone: +49 89 255 49 53-10

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Sebastian Fischer

Vice President

Telephone: +49 89 255 49 53-12

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Birger Jarlsgatan 13

111 45 Stockholm

Telephone: +46 8 684 439 00

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Anders Elgemyr

Managing Partner

Telephone: +46 70 496 18 15

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Erik Lundberg

Head of M&A Sweden

Telephone: +46 73 850 35 59

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Caroline Berglund

Strategic Business Manager

Telephone: +46 73 382 10 82

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Jonatan Eriksson

Vice President

Telephone: +46 72 206 10 24

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Magnus Haegermark

Vice President

Telephone: +46 73 759 76 54

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Viktor Borg

Associate

Telephone: +46 72 742 91 40

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Niki Ngiam

Associate

Telephone: +46 70 579 98 99

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David Pode

Senior Analyst

Telephone: +46 70 540 99 55

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Carl Nordström

Analyst

Telephone: +46 70 949 94 00

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Markus Augustsson

Head of Equity Research

Telephone: +46 76 235 03 20

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Bertil Nilsson

Senior Equity Analyst

Telephone: +46 70 434 90 03

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Niklas Elmhammer

Senior Equity Analyst

Telephone: +46 70 898 39 59

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Mats Hyttinge

Senior Equity Analyst

Telephone: +46 73 338 50 67

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Lars Johansen

IT&Telecom Expert

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Bild4

CatCap advises Invincible Brands during buy-out through Capital D

15 Jan 2018

London, Berlin, Hamburg, 15. January 2018 – Capital D, a London-based private equity manager, acquires social media influencer-led marketing and product development company. Invincible Brands, founded in November 2015, achieved more than €30 million in revenues in 2017 with healthy profitability. CatCap advised the shareholders of Invincible Brands on this transaction.

Berlin-headquartered Invincible Brands has sold a majority stake to capital D, a newly-formed pan-European private equity manager investing in mid-market leading companies which disrupt legacy business models.

Founded in November 2015, Invincible Brands has accomplished exceptional growth. The company sells its products from Germany into continental European markets, employs 80 staff and serves a customer base of 500,000 millennials.

Invincible Brands is a pioneer in social media influencer-led marketing to millennials who are now the largest addressable consumer group in the world. It creates innovative, high quality and natural health, beauty and fitness products from the ground up, using proprietary product development methods and a marketing platform that reaches more than 100 million women and men across the world on social media every month.

Invincible Brands’ influencer marketing campaigns are mainly delivered through social media such as Snapchat. This approach, both analytical and tailored to select influencers, combined with the company’s market intelligence, has yielded a consistently high return on marketing spend. By targeting customers’ preferences on social media and aligning marketing programmes with short new product development cycles, Invincible Brands has achieved a 100% success rate on more than 40 product launches to date.

Bjoern Keune, co-founder and CEO of Invincible Brands, said: “We are delighted to have secured this significant investment from capital D. The team has deep sector knowledge in ecommerce, SEO, retail and food distribution and we look forward to working with them to build our position in our existing markets and extend our reach globally.”

Stephan Lobmeyr, co-founder of capital D, said: “Our focus is on business models with direct evidence of commercial traction and transformative impact in their markets. The Invincible Brands’ management team has achieved spectacular, tangible results in a short time, capitalising on the tribal buying tendencies of millennials. We look forward to supporting their next phase of growth.”

Jean-Marc Jabre, co-founder of capital D who jointly led this transaction, added: “The timing for this investment is apposite. This January sees the emergence of the first native 21st century adults and the current financial reporting season shines an unforgiving light on many legacy consumer business models. Effective social marketing is now a fundamental part of the arsenal of any consumer-focused brand as the impact of traditional advertising on millennials wanes.”

Steven Schapera, co-founder of BECCA Cosmetics, which was acquired by Estée Lauder in 2016, brings a wealth of experience and is excited to join the board as director.
CatCap advised the shareholders of Invincible Brands during the transaction.

About Capital D
Capital D is a pan-European private equity manager. capital D’s partners are Jean-Marc Jabre (former head of Morgan Stanley Private Equity in Europe), Stephan Lobmeyr (former partner at Change Capital Partners) and Laurent Nordin (former director at McKinsey[&]Company). Strategic partners are James Bidwell (CEO of Springwise, co-founder of Re_Set and former marketing director at Selfridges) and Sophie Albizua (co-founder of Re_Set and The eNova Partnership). capital D’s focus is on investing in mid-market disruptive companies that show clear evidence of transforming legacy business models or have demonstrable potential to do so. Springwise specialises in sourcing intelligence on innovation via its network of 20,000 ‘springspotters’. Re_Set specialises in guiding innovators to sustainable value creation.
www.capitalD.com

About Invincible Brands
Invincible Brands is an e-commerce brand builder focused on healthy living. Our rapidly-growing companies in the beauty, health and accessories sector, HelloBody (www.hellobody.eu), Natural Mojo (www.naturalmojo.eu) and I am Kamu (www.iamkamu.eu) offer innovative and high quality consumer goods. The company was founded by Bjoern Keune and Gennadi Tschernow backed by business angels Pascal Zuta, Stefan Behrens and Sebastian Merkhoffer in the founding phase. Since launch, Robert Quandt (CFO / COO) and Christian Kiefer (product portfolio lead) have been appointed to the senior management team, and Robert led the deal for the company.