Egoditor

Carlsquare advised QR code specialist Egoditor on the sale to FLEX Capital

16 Mar 2020

FLEX Capital takes over a majority stake in the QR code specialist Egoditor and supports the management team in implementing their growth strategy. Together with their new partner the founders of Egoditor will remain in the management and would like to concentrate on opening up new marketing channels and offering tailored service and product offers for enterprise and agency customers.

Egoditor was founded in 2009 by Nils Drescher and Nils Engelking. Egoditor’s goal is to make mobile marketing possible for everyone and to help customers from all over the world in achieving their business goals. In the meantime, the Egoditor website “QR-Code-Generator.com” has become a market pioneer in the industry. Users can create their own QR code design, market and manage their campaigns, and get marketing statistics.

Egoditor’s unique product, the “QR Code Generator PRO” software for advanced users, is a user friendly SaaS solution based on a ready-to-use self-service approach. Egoditor has a strong global presence in more than 180 countries. Over 90% of sales are generated outside of Germany, with 30% in the United States as the company’s most important market.

Since FLEX Capital closed its fund in December 2019, it has been looking for high-growth medium-sized companies. FLEX Capital is an active investor who develops its portfolio companies based on the entrepreneurial experience of its partners. In particular in the SaaS area, FLEX has an extensive track record and therefore knows all the relevant parameters for setting up and expanding these business models. The investment in Egoditor is the first investment by FLEX Capital.

“Just as our QR code connects smartphone users with the right content, Carlsquare has connected us with the right investor. The Carlsquare team, led by Mark Miller and Sebastian Fischer, prepared us carefully for the transaction and was able to inspire investors with a strong equity story. We are very pleased to be the first company in FLEX Capital’s portfolio and to successfully develop the company together with an entrepreneurial investor.” says Egoditor Co-Founder, Nils Drescher.

Carlsquare acted as exclusive financial advisor to Egoditor.

Team

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Michael Moritz

Managing Partner

Telephone: +49 30 809 33 47-13

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Mark Miller

Managing Partner

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Caspar Graf Stauffenberg

Managing Partner

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Daniel Garlipp

Managing Partner

Telephone: +49 40 300 836-19

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Daniel Dies

Partner

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Manfred Drax

Partner

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Nico Schmidt-Weidemann

Partner

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Anders Elgemyr

Managing Partner

Telephone: +46 70 496 18 15

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Erik Lundberg

Director

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Arnold Holle

Managing Partner

Telephone: +44 20 80176020

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Anders Bo

Managing Partner

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Flemming C. Pedersen

Managing Partner

Telephone: +45 4199 8251

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Morten Kjærulff

Partner

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Kurfürstendamm 188

10707 Berlin

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Michael Moritz

Managing Partner

Telephone: +49 30 809 33 47-13

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Eva Macha

Office Management

Telephone: +49 30 809 33 47-10

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Jessica Algner

Office Management

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Nils Zettelmeyer

Director

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Thorsten Grandt

Vice President

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Toldbodgade 57

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Anders Bo

Managing Partner

Telephone: +45 4199 8252

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Flemming C. Pedersen

Managing Partner

Telephone: +45 4199 8251

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Morten Kjærulff

Partner

Telephone: +45 2634 9031

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Esplanade 41

20354 Hamburg

Telephone: +49 40 300 83 60

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Mark Miller

Managing Partner

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Daniel Garlipp

Managing Partner

Telephone: +49 40 300 836-19

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Daniel Dies

Partner

Telephone: +49 40 300 836-16

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Anna-Lena Kickbusch

Office Management & Accounting

Telephone: +49 40 300 836 10

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Elaine Kelly

PR, Marketing & Business Development Manager

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Mischa Krause

Director

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London WC2N 6DF

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Arnold Holle

Managing Partner

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Jon Tingling

Associate

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Von-der-Tann-Straße 7

80539 München

Telephone: +49 89 255 495 30

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Caspar Graf Stauffenberg

Managing Partner

Telephone: +49 89 255 49 53-11

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Manfred Drax

Partner

Telephone: +49 89 255 49 53-15

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Nico Schmidt-Weidemann

Partner

Telephone: +49 89 255 49 53-17

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Anika Schaefer

Office Management & HR

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Sebastian Fischer

Director

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Birger Jarlsgatan 13

111 45 Stockholm

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Anders Elgemyr

Managing Partner

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Erik Lundberg

Director

Telephone: +46 73 850 35 59

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Caroline Berglund

Strategic Business Manager

Telephone: +46 73 382 10 82

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Stina Ahlsen

Office Manager

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Johan Heigard

Vice President

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Erik Foberg

Director ECM

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Markus Augustsson

Head of Equity Research

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Bertil Nilsson

Senior Equity Analyst

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Richard Ramanius

Associate Equity Analyst

Telephone: +46 73 539 66 99

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Lars Johansen

IT&Telecom Expert

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Ulf Boberg

Senior Advisor Life Science

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