Bogensportwelt, the leading European online retailer of modern archery equipment, and H&N Sport, one of the world’s largest producers of air gun pellets and bullets, have merged to form Outdoor Sports Equipment GmbH. All previous shareholders remain involved and the operational management remains the responsibility of the previous management.
The combination of Bogensportwelt’s strong online presence and H&N Sport’s established trading relationships with customers in 65 countries will significantly accelerate the group’s geographical expansion and growth.
“Merging with Bogensportwelt is a significant step for the further development of companies. Together, we will have an even stronger position in the shooting sports industry which will allow us to capitalise on existing growth opportunities”, said H&N Sport Managing Director Florian Schwartz.
“We consider the merger as the beginning of a successful joint era. Each company has tremendous skills and competences, which result in vast synergy effects and new opportunities. We are delighted about this important step”, according to BSW Managing Director Sven Stiemer.
Carlsquare acted as the exclusive financial advisor to Bogensportwelt.
About H&N Sport
At H&N’s main site in Hann. Münden, c. 60 employees are responsible for the development, production and sale of air gun pellets and bullets for sports and hunting shooters. Founded in 1825, the long-established company is regarded as the quality leader in its industry.
Bogensportwelt is Europe’s largest specialist dealer for archery equipment. The entire assortment comprises of more than 70,000 articles. In the in-house arrow manufactory, you can choose from 6 million arrow variations. At its location in Anklam, Bogensportwelt and its c. 50 employees focus on highest service and product quality.
About Carlsquare and Globalscope
Carlsquare and the international M&A network Globalscope offer integrated cross-border M&A advice for medium-sized transactions. Carlsquare – a partner-managed corporate finance boutique – assists companies and their shareholders in achieving their strategic goals while ensuring the highest level of quality. Carlsquare is represented in Europe by 70 employees in Berlin, Copenhagen, Hamburg, London, Munich and Stockholm. Globalscope has 56 partner companies in 48 countries with over 600 professionals worldwide.