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Michael Moritz

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Telephone: +49 30 809 33 47-13

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Mark Miller

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Caspar Graf Stauffenberg

Managing Partner

Telephone: +49 89 255 49 53-11

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Daniel Garlipp

Managing Partner

Telephone: +49 40 300 836-19

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Daniel Dies

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Manfred Drax

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Nico Schmidt-Weidemann

Partner

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Anders Elgemyr

Managing Partner

Telephone: +46 70 496 18 15

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Erik Lundberg

Director

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Arnold Holle

Managing Partner

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Anders Bo

Managing Partner

Telephone: +45 4199 8252

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Flemming C. Pedersen

Managing Partner

Telephone: +45 4199 8251

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Morten Kjærulff

Partner

Telephone: +45 2634 9031

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Kurfürstendamm 188

10707 Berlin

Telephone: +49 30 809 334 70

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Michael Moritz

Managing Partner

Telephone: +49 30 809 33 47-13

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Eva Macha

Office Management

Telephone: +49 30 809 33 47-10

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Jessica Algner

Office Management

Telephone: +49 30 809 33 47-12

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Nils Zettelmeyer

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Thorsten Grandt

Vice President

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Toldbodgade 57

1253 Copenhagen K

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Anders Bo

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Flemming C. Pedersen

Managing Partner

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Morten Kjærulff

Partner

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Esplanade 41

20354 Hamburg

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Mark Miller

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Telephone: +49 40 300 836-11

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Daniel Garlipp

Managing Partner

Telephone: +49 40 300 836-19

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Daniel Dies

Partner

Telephone: +49 40 300 836-16

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Anna-Lena Kickbusch

Office Management & Accounting

Telephone: +49 40 300 836 10

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Elaine Kelly

PR, Marketing & Business Development Manager

Telephone: +49 40 300 836 18

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Mischa Krause

Vice President

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14 Buckingham Street

London WC2N 6DF

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Arnold Holle

Managing Partner

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Philipp Claus

Associate

Telephone: +44 20 7395 2790

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Von-der-Tann-Straße 7

80539 München

Telephone: +49 89 255 495 30

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Caspar Graf Stauffenberg

Managing Partner

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Manfred Drax

Partner

Telephone: +49 89 255 49 53-15

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Nico Schmidt-Weidemann

Partner

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Naomi Käfer

Office Management & HR

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Sebastian Fischer

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Birger Jarlsgatan 13

111 45 Stockholm

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Anders Elgemyr

Managing Partner

Telephone: +46 70 496 18 15

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Erik Lundberg

Director

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Caroline Berglund

Strategic Business Manager

Telephone: +46 73 382 10 82

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David Pode

Associate

Telephone: +46 70 540 99 55

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Carl Nordström

Analyst

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Markus Augustsson

Head of Equity Research

Telephone: +46 76 235 03 20

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Bertil Nilsson

Senior Equity Analyst

Telephone: +46 70 434 90 03

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Niklas Elmhammer

Senior Equity Analyst

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Mats Hyttinge

Senior Equity Analyst

Telephone: +46 73 338 50 67

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Lars Johansen

IT&Telecom Expert

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Stina Ahlsen

Office Manager

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Carlsquare advises fitvia on the sale of a majority stake to Dermapharm

7 Jun 2019

fitvia, one of the most successful healthy lifestyle start-ups in Europe, has welcomed a strategic partner on board: Dermapharm AG, a leading manufacturer of patent-free branded pharmaceuticals in Germany, will provide support for growth and product development in the future. In return, 70 percent of fitvia is passing to the Munich company. fitvia founder Sebastian Merkhoffer, who will continue to run fitvia, is retaining 30 percent.

The healthy lifestyle start-up fitvia from Wiesbaden distributes healthy food and supplements in the healthy living sector through its own online shop – from tea and cereals up to an extensive product portfolio in the weight control, wellness, beauty and healthy nutrition categories. fitvia was one of the first companies in Germany to rely exclusively and systematically on influencer marketing and social media – previously an almost unknown marketing approach – which they have done since establishing the company in 2014.

Healthy lifestyle is one of the fastest growing consumer segments. Europe-wide, estimated sales for 2019 of functional food are €30.8 billion, for tea €3.8 billion, food supplements €25.5 billion and cereals €7.1 billion – and rising. The fitvia product portfolio covers precisely these trends. With success: for 2019, fitvia’s sales are estimated at approximately €20 million, generating earnings before interest, taxes, depreciation and amortisation (EBITDA) of approximately €3.5 million.

“We want to use the strategic partnership with Dermapharm to create synergies in product development and to expand our product portfolio,” says Sebastian Merkhoffer. “Demand is high, the market has huge potential, which is where a listed company like Dermapharm with all its experience will be perfect in helping us move forward.”

Dermapharm has its own production facilities and a sophisticated value creation chain. fitvia wants to use this in the future in order to create new products quicker and to be able to bring them onto the market. They also intend to rapidly drive forward internationalisation together.

“Health-conscious consumers are better informed about nutrition today. With the investment in fitvia GmbH we are expanding our own value creation chain and further extending our expertise in healthy nutrition,” says Karin Samusch, member of the Management Board of Dermapharm Holding SE.

The purchase agreement still requires the approval of the cartel authorities.

Carlsquare acted as the exclusive financial advisor for fitvia. This means Carlsquare has successfully completed its tenth e-commerce transaction in the past 18 months, thus further expanding its leading position as a financial advisor in the e-commerce segment.

About fitvia
With an international team of 60 employees, fitvia is one of the most successful healthy lifestyle start-ups in Europe. The Wiesbaden-based company was founded by Sebastian Merkhoffer in 2014 and is seen as a pioneer of influencer marketing. fitvia makes healthy lifestyle products accessible to everyone and pursues the vision of making the world a bit healthier and happier. Passion for products with the highest quality, careful expertise and a strongly customer-oriented philosophy form the foundations for success. Today, fitvia supplies its premium lifestyle products worldwide in seven countries. fitvia now makes approximately 50 percent of its sales abroad. Since the end of 2018 the company has also offered cosmetics in the beauty sector under the bellavia brand in addition to food and supplements.

About Dermapharm
Dermapharm is a leading manufacturer of patent-free branded medicines for selected markets in Germany. The company, founded in 1991, is based in Grünwald near Munich and has its main production location in Brehna near Leipzig. The company’s integrated business model comprises internal development, its own production facilities and sales of medicines and other health products for selected markets distributed by a pharmaceutically-trained sales force. Dermapharm has about 900 drug approvals for more than 250 substances, which are distributed as medicines, food supplements or supplements for balanced diets.

About Carlsquare
Carlsquare offers integrated cross-border M&A advice for medium-sized transactions. Carlsquare – a partner-managed corporate finance boutique – assists companies and their shareholders in achieving their strategic goals. Carlsquare is represented in Europe by 70 employees in Berlin, Copenhagen, Hamburg, London, Munich and Stockholm.