With the acquisition of veeseo Ligatus enters the promising growth market of Content Recommendations. The combined assets of the two companies create significant competitive advantages in terms of know-how, technology, market access and reach. Publishers and marketers thus get access to excellent editorially recommendation technology and monetization from a single source.
Retroactive to 01/04/2014 the Ligatus GmbH, belonging to Gruner + Jahr assumes 100 percent of veeseo GmbH thus securing a pole position to sustainably benefit from the online marketing field Content Recommendations. By using the veeseo recommendation technology in the high-reach Ligatus premium network with more than 1,100 publishers across Europe, the two companies together form the largest supplier of Content Recommendations in Europe.
The acquisition pursues Ligatus’ strategic objective to enable publishers and marketers with intelligent technologies for an optimum monetization of websites. The development of the growth area of Content Recommendation pays on G+J’s digital strategy, of which an integral part is to sustainably strengthen the digital advertising unit at G+J to which Ligatus contributes significantly. Ligatus and veeseo already work together exclusively and successfully since the end of 2013. Besides important publishers in the German market, Austria, Switzerland, the Netherlands and France have already been convinced of the Content Recommendation business model. Other countries will follow shortly. Premium publishers like SPIEGEL ONLINE, DIE WELT Online, RTL Online are already using the recommendation system.
The veeseo GmbH will continue to operate as an independent company with the two directors Jan Andresen und Steven Hofman at the company headquarter in Hamburg. Structurally, the company is integrated in Ligatus under the leadership of Klaus Ludemann.
CatCap has acted on the sell-side in this transaction process.
CatCap and the international M&A network Globalscope offer integrated cross-border M&A consulting services for medium-sized transactions. CatCap – a partner led corporate finance firm – advises businesses and shareholders to realise their strategic objectives ensuring the highest level of quality. CatCap is managed by three partners and is based in Hamburg and Munich with 16 employees. Globalscope has 32 members in 27 countries with more than 300 professionals worldwide.