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Carlsquare advised Mayfair Equity Partners on a $41m growth equity investment in EGYM, a global leader in digital fitness and health technology

Mayfair Equity Partners, a leading tech and consumer growth investor have invested in EGYM, a leading global fitness technology developer. Following the investment, Mayfair Equity Partners will own a minority stake, along with existing investors HPE Growth, Highland Capital Europe, Kreos, and others.

Founded in 2010, EGYM offers a range of products that create a digital, connected exercise experience for gyms and their members. Its EGYM Workouts are a range of proprietary smart gym equipment that guide a user through connected strength training programs. EGYM Digital is a market-leading range of software products that connects members with their gyms and trainers, reserves training slots, and tracks and analyses their exercise data. EGYM Business is a corporate fitness network that provides subscribers highly effective, easy-to-implement access to a large network of EGYM partner gyms, and sports and health facilities in Germany which has proven to be an attractive source of recurring revenues for EGYM’s partner gyms.

Currently, ca. 13,000 studios worldwide use EGYM products and services. EGYM Smart Strength and Smart Flex equipment is in use in over 2,000 fitness and health facilities. At the beginning of 2021, EGYM Digital had over 13 million registered users worldwide. EGYM Business connects over 3,000 corporate customers with over 1.3 million employees to over 4,500 gyms, sports and health facilities.

As consumers are increasingly looking to use digital training products to support their fitness goals and healthy lifestyle, EGYM’s worldwide user base is growing very rapidly with millions of active users tracking their wellness and performance on its leading EGYM platform. Over the last 18-months, many fitness and health facility operators focused heavily on digitisation, and several large international fitness chains adopted the ‘EGYM Experience’.

Philipp Roesch-Schlanderer, EGYM co-founder and CEO, says: “We are delighted that our new partner Mayfair Equity Partners shares our vision of a gym that works for everyone. The crucial prerequisite for all members to reliably achieve their workout goals is the seamless connection of hardware and software, in other words: the digitisation of the fitness space. For operators of fitness and health facilities, the digitisation of their offering is a huge opportunity to position themselves as innovative fitness providers for fun, effective and safe workouts, especially in competition with at-home-workout providers. The EGYM ecosystem supports gym operators with innovative solutions that simply work. Accordingly, we are using these additional funds from the financing round to expand our product portfolio and further increase our competitive edge.”

Carlsquare acted as exclusive financial advisor to Mayfair Equity Partners.

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