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Carlsquare advises FACT-Finder on the sale to GENUI

Carlsquare advised the shareholders of FACT-Finder, the European market leader for search, navigation and merchandising in e-commerce, on the sale to GENUI.

FACT-Finder’s AI-based software helps online shoppers find the right products and increases customer satisfaction and sales by up to 33%. Internationally, the technology is used by more than 1,800 digital resellers. With the new shareholder, GENUI, FACT-Finder is now taking the next step to further expand its market position. Focus will be on FACT-Finder Next Generation, customer support and internationalisation.

“We were looking for a highly entrepreneurial partner and have now found the ideal partner in GENUI, who shares our vision for the future of FACT-Finder,” says Carsten Kraus, the founder and previous CEO of FACT-Finder. He will remain closely connected to the company as a member of the Advisory Board for Innovation.

“We remain the innovator in e-commerce; it’s in our DNA,” says Andreas Drechsler. FACT-Finder’s latest release, Next Generation, has been particularly successful: “Since its launch in 2020, 200 online stores already rely on FACT-Finder Next Generation. We will consistently pursue and expand this success story,” adds the new CEO.

GENUI is also looking forward to working with FACT-Finder. “Good entrepreneurship is close to our hearts and we see how FACT-Finder has made an economically and socially valuable contribution in recent years. On this foundation, we will invest in expanding FACT-Finder’s technological market leadership and in the department of Customer Success, because it is the driving force behind everything we do,” said Boris Klenk of GENUI.

Carlsquare acted as the exclusive financial advisor to FACT-Finder.

  • FACT-Finder:

  • GENUI:

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