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eEquity invests in Preglife, the leading application for pregnant and new parents in the Nordics.
Preglife launched its app in October 2010 and has since then been downloaded more than 2.6 million times, today the app has more than 500,000 active users and is live in all Nordic countries, Poland, Germany, United Kingdom and United States. The application conveys knowledge and information to pregnant and new parents so they can make informed decisions with regards to their family and themselves. Since launch, Preglife has cooperated with a large network of doctors and midwives to guarantee that the information is accurate, relevant and correct. Preglife currently has a turnover of c. EUR 2 million and is growing fast with profitability.
“We were really happy to work with Carlsquare as the company works with a lot of enthusiasm and have thorough processes that maximize value and result”
– Tobias Meschke, Founder and CEO of Preglife
Carlsquare acted as sole financial advisor to the sellers.