The global media communication group Starcom MediaVest (SMG), member of the Publicis Groupe, announced the acquisition of Germany-based digital agency AKOM360.
As part of the SMG network, the agency will continue to operate under its brand “AKOM360”. The current managers Curt Simon Harlinghausen and Sven Lackmann will continue to head the agency and will report to Iain Jacob, president EMEA of SMG. Furthermore, Harlinghausen will be named Chief Digital Officer EMEA of SMG.
Stefan Uhl, CEO of SMG German-speaking area, comments: “We did a thorough search – together with CatCap – to find an agency that perfectly complements our already existing talent, our service offering and our expertise – and AKOM360 perfectly fulfills these requirements. The agency is a renowned provider of innovative digital marketing campaigns of the highest quality and will strengthen our leading digital position in Germany.”