Headquartered in Luxembourg City, Luxembourg, with additional offices in the United States and Germany, Talkwalker’s subscription-based, multi-tenant cloud platform allows clients worldwide to protect brand reputation, better understand their customers and optimize marketing campaigns.
Marlin Equity Partners is a global investment firm with over $6.7 billion of capital under management. CatCap identified Talkwalker for Marlin and advised them during the acquisition.
“The social media analytics market is continuing to experience significant tailwinds as a rising number of users adopt social media and an increased share of advertising spend shifts towards social media platforms,” said Shawn McMorran, a partner at Marlin. “Talkwalker’s solutions are at the forefront of connecting customers’ social initiatives with real-time business insights and we look forward to leveraging our operational and financial resources to support Talkwalker’s exceptional management team and its rapid growth trajectory.”