Carlsquare advises FACT-Finder on the sale to GENUI

Carlsquare advised the shareholders of FACT-Finder, the European market leader for search, navigation and merchandising in e-commerce, on the sale to GENUI.

FACT-Finder’s AI-based software helps online shoppers find the right products and increases customer satisfaction and sales by up to 33%. Internationally, the technology is used by more than 1,800 digital resellers. With the new shareholder, GENUI, FACT-Finder is now taking the next step to further expand its market position. Focus will be on FACT-Finder Next Generation, customer support and internationalisation.

« We were looking for a highly entrepreneurial partner and have now found the ideal partner in GENUI, who shares our vision for the future of FACT-Finder, » says Carsten Kraus, the founder and previous CEO of FACT-Finder. He will remain closely connected to the company as a member of the Advisory Board for Innovation.

« We remain the innovator in e-commerce; it’s in our DNA, » says Andreas Drechsler. FACT-Finder’s latest release, Next Generation, has been particularly successful: « Since its launch in 2020, 200 online stores already rely on FACT-Finder Next Generation. We will consistently pursue and expand this success story, » adds the new CEO.

GENUI is also looking forward to working with FACT-Finder. « Good entrepreneurship is close to our hearts and we see how FACT-Finder has made an economically and socially valuable contribution in recent years. On this foundation, we will invest in expanding FACT-Finder’s technological market leadership and in the department of Customer Success, because it is the driving force behind everything we do, » said Boris Klenk of GENUI.

Carlsquare acted as the exclusive financial advisor to FACT-Finder.