Carlsquare advised The Quality Group on the acquisition of GOT7
The Quality Group GmbH (“TQG”) has announced the acquisition of GOT7 Nutrition GmbH & Co. KG (“GOT7”). Thus, the Group with the leading brands “ESN” and “MORE Nutrition” is moving ahead with its active expansion course. Carlsquare already accompanied the two brands in December 2020 as the exclusive financial advisor of Quality First GmbH (More Nutrition).
GOT7 was founded in 2015 and has established itself as one of the leading German brands in the “functional food” and “healthy snacks” market and sells its extensive product portfolio in its own GOT7 Nutrition Shop. The young German brand is characterised by quality, innovative products, delicious recipes, and sustainable price stability.
More Nutrition and ESN stand for uncompromising quality and are leaders in the German market for food supplements with both brands. The companies research, develop and produce in-house and stand for the daily controlled quality, purity and safety of their scientifically meaningful food supplements and functional foods.
Rene Büssow, Managing Director of TQG commented: “We have not only set ourselves the goal of bringing innovative and sensible supplements with excellent taste onto the market, but also to educate the entire target group through free informational content. Through the acquisition of GOT7 we are expanding our product portfolio to include “Functional Food” and “Healthy Snacks” and can also expand our educational work in this segment. Carlsquare has given us excellent support so that TGQ can take the next growth steps.”
Ernö Miklos, Managing Director GOT7 commented: “We look forward to working with TQG and continuing on one path together from now on. The TQG team has a strong network and an outstanding track record. GOT7 will benefit decisively from this expertise.”
Carlsquare acted as exclusive financial advisor to The Quality Group GmbH.
The Quality Group: