true-gum-flavour

Carlsquare advised True Gum on Oyster Bay's investment

Copenhagen-based startup True Gum raises an investment from Oyster Bay as demand for plastic-free chewing gum builds

The demand for plant-based foods continues to soar, and the chewing gum shelves are no different. The Copenhagen-based startup True Gum, who produces a plastic-free and plant-based chewing gum, has just raised an investment from a German VC to further expand their efforts. The investor is the venture capital fund Oyster Bay, which specializes in food and beverage consumer goods and is run by the Hamburg-based food entrepreneur Christoph Miller.

“As a big fan of True Gum, it was a pleasure for Oyster Bay to close this investment. True Gum is a company that is sustainable to the core, pioneering the chewing gum category with a product that is both plastic-free, plant-based and popular with modern consumers. The founding team is highly motivated, committed and professional, so we look forward to supporting their journey”, says Christoph Miller, Founding Partner of Oyster Bay.

With access to new capital, True Gum (founded in 2017) is strengthened to invest in further product development, marketing and distribution across its largest markets. The new investor has specifically been chosen based on the strong experience within consumer packaged goods and the vast experience within the important German market.

“The demand for our plastic-free chewing gum is growing by the day, as consumers continue to move towards more sustainable food products. We want to make our chewing gum widely available in order create positive impact for our climate, and in Oyster Bay we have found a great partner for doing exactly that. Combining their local expertise with our product and brand will hopefully enable us to make an even bigger change”, says Morten Ebdrup, CEO and co-founder of True Gum.

The funding round will enable True Gum to take the next strategic step, which is to secure and expand operations within the most important European markets, with Germany as the spearhead. And as an increasing number of food retailers look to re-define their shelves with sustainable and kinder alternatives, the future looks bright for the young chewing gum company. True Gum will also be expanding its range of chewing gum products in the near future and is also contemplating a move into adjacent product categories.

  • True Gum:

  • Oyster Bay:

Contacts

Picture of Mark Miller
Mark Miller

Managing Partner

Telephone: +49 40 300 836-11

@

Picture of Anders Bo
Anders Bo

Managing Partner

Telephone: +45 4199 8252

@

Team

Picture of Jessica Algner
Jessica Algner

Assistant

Telephone: +49 30 809 33 47-12

LinkedIn

@

Picture of Polina Amini
Polina Amini

Senior Associate

Telephone: +49 40 300 836-14

LinkedIn

@

Picture of Markus Augustsson
Markus Augustsson

Head of Equity Research

Telephone: +46 76 235 03 20

LinkedIn

@

Picture of Agata Barsallo
Agata Barsallo

Office Management & Accounting

Telephone: +44 20 8017 6020

@

Picture of Amelie Beier
Amelie Beier

Business Development

Telephone: +44 794 152 7337

@

Picture of Caroline Berglund
Caroline Berglund

Head of Equity Sales

Telephone: +46 73 382 10 82

LinkedIn

@

Picture of Anders Bo
Anders Bo

Managing Partner

Telephone: +45 4199 8252

LinkedIn

@

Picture of Ulf Boberg
Ulf Boberg

Senior Advisor Life Sciences

Telephone: +46 73 312 44 90

LinkedIn

@

Picture of Kai Calli
Kai Calli

Associate

Telephone: +49 30 809 33 47 27

@

Picture of Alex Carré de Malberg
Alex Carré de Malberg

Managing Partner

Telephone: +33 7 81 23 2791

@

Picture of Manfred Drax
Manfred Drax

Partner

Telephone: +49 89 255 49 53-15

LinkedIn

@

Picture of Anders Elgemyr
Anders Elgemyr

Managing Partner

Telephone: +46 70 496 18 15

LinkedIn

@

Picture of Niklas Elmhammer
Niklas Elmhammer

Senior Equity Analyst

Telephone: +46 70 898 39 59

LinkedIn

@

Picture of Camille Enault
Camille Enault

Office Manager

Telephone: +33 6 12 62 79 48

@

Picture of Sebastian Fischer
Sebastian Fischer

Director

Telephone: +49 89 255 49 53-12

LinkedIn

@

Picture of Daniel Garlipp
Daniel Garlipp

Managing Partner

Telephone: +49 40 300 836-19

LinkedIn

@

Picture of Philip Goldhahn
Philip Goldhahn

Vice President

Telephone: +49 40 300 836-21

LinkedIn

@

Picture of Thorsten Grandt
Thorsten Grandt

Vice President

Telephone: +49 30 809 33 47-20

LinkedIn

@

Picture of Sven Hasenberg
Sven Hasenberg

Senior Associate

Telephone: +49 40 300 836-17

@

Picture of Johan Heigard
Johan Heigard

Vice President

Telephone: +46 70 246 99 88

LinkedIn

@

Picture of Caroline Heintz
Caroline Heintz

Senior Associate

Telephone: +46 707 40 68 58

@

Picture of Maurice Hinrichs
Maurice Hinrichs

Associate

Telephone: +49 40 300 836-20

LinkedIn

@

Picture of Arnold Holle
Arnold Holle

Managing Partner

Telephone: +44 20 80176020

LinkedIn

@

Picture of Lars Johansen
Lars Johansen

IT&Telecom Expert

@

Picture of Amanda Kavand
Amanda Kavand

Associate

Telephone: +46 73 0624773

@

Picture of Elaine Kelly
Elaine Kelly

Head of Marketing

Telephone: +49 40 300 836 18

LinkedIn

@

Picture of Anna-Lena Kickbusch
Anna-Lena Kickbusch

Assistant to CFO

Telephone: +49 40 300 836 10

LinkedIn

@

Picture of Morten Kjærulff
Morten Kjærulff

Partner

Telephone: +45 2634 9031

LinkedIn

@

Picture of Mischa Krause
Mischa Krause

Director

Telephone: +49 40 300 836-24

LinkedIn

@

Picture of Johann Kühns
Johann Kühns

Associate

Telephone: +49 30 809 33 47 11

LinkedIn

@

Picture of Steffen Leckert
Steffen Leckert

Managing Partner

Telephone: +49 89 255 49 53 26

LinkedIn

@

Picture of Erik Lundberg
Erik Lundberg

Partner

Telephone: +46 73 850 35 59

LinkedIn

@

Picture of Eva Macha
Eva Macha

Office Management & PA to Michael Moritz

Telephone: +49 30 809 33 47-10

LinkedIn

@

Picture of Mandy May
Mandy May

Head of Operations

Telephone: +49 30 809 33 47 16

LinkedIn

@

Picture of Mirja Meyer
Mirja Meyer

Office Management & Accounting

Telephone: +49 40 300 836 10

@

Picture of Mark Miller
Mark Miller

Managing Partner

Telephone: +49 40 300 836-11

LinkedInXING

@

Picture of Saman Mischler
Saman Mischler

Vice President

Telephone: +49 892554953-24

@

Picture of Michael Moritz
Michael Moritz

Managing Partner

Telephone: +49 30 809 33 47-13

LinkedIn

@

Picture of Fredrik Nilsson
Fredrik Nilsson

Associate Equity Analyst

Telephone: +46 70 311 47 22

@

Picture of Bertil Nilsson
Bertil Nilsson

Senior Equity Analyst

Telephone: +46 70 434 90 03

LinkedIn

@

Picture of Emanuel Onoszko
Emanuel Onoszko

Associate

Telephone: +46 763 20 66 12

@

Picture of Flemming C. Pedersen
Flemming C. Pedersen

Senior Advisor

Telephone: +45 4199 8251

LinkedIn

@

Picture of Anika Schaefer
Anika Schaefer

Office Management & HR

Telephone: +49 89 255 495 310

@

Picture of Alexander Schleppegrel
Alexander Schleppegrel

Associate

Telephone: +45 2621 0543

LinkedIn

@

Picture of Nico Schmidt-Weidemann
Nico Schmidt-Weidemann

Managing Partner

Telephone: +49 89 255 49 53-17

@

Picture of Dennis Schober
Dennis Schober

Associate

Telephone: +49 89 2554953-28

@

Picture of Finn Sperber
Finn Sperber

Associate

Telephone: +49 40 300 836 26

@

Picture of Caspar Graf Stauffenberg
Caspar Graf Stauffenberg

Managing Partner

Telephone: +49 89 255 49 53-11

LinkedIn

@

Picture of Berthold Stauffenberg
Berthold Stauffenberg

Managing Partner

Telephone: +33 6 8008 6786

@

Picture of Griffin Steele
Griffin Steele

Associate

Telephone: +44 7517 107 306

@

Picture of Robert Suhr
Robert Suhr

Associate

Telephone: +49 40 300836-27

@

Picture of Jon Tingling
Jon Tingling

Vice President

Telephone: +44 77 1347-8286

LinkedIn

@

Picture of Anshul Tyagi
Anshul Tyagi

Associate

Telephone: +44 7721 664 737

@

Picture of Sybille de Vegvar
Sybille de Vegvar

Business Development

Telephone: +44 20 8017 6017

@

Picture of Oskar Wollert
Oskar Wollert

Vice President

Telephone: +46 761 71 11 60

@

Picture of Mindaugas Yla
Mindaugas Yla

Associate

Telephone: +49 40 300 836-290

@

Picture of Jan-Frederik Zapp
Jan-Frederik Zapp

Associate

Telephone: +49 30 8093347-31

LinkedIn

@

Picture of Nils Zettelmeyer
Nils Zettelmeyer

Director

Telephone: +49 30 809 33 47-25

LinkedIn

@

Picture of Andreas Zetzsche
Andreas Zetzsche

Partner

Telephone: +49 30 809 3347 33

@

Picture of Aobo Zhang
Aobo Zhang

Senior Associate

Telephone: +44 20 8017 6020

@

Picture of Marta Zientarski
Marta Zientarski

Vice President

Telephone: +46 73 840 55 66

@