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Michael Moritz

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Telefon: +49 30 809 33 47-13

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Mark Miller

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Anders Elgemyr

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Erik Lundberg

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Arnold Holle

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Anders Bo

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Flemming C. Pedersen

Managing Partner

Telefon: +45 4199 8251

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Morten Kjærulff

Partner

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10707 Berlin

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Michael Moritz

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Eva Macha

Office Management

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Jessica Algner

Office Management

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Nils Zettelmeyer

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Thorsten Grandt

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Anders Bo

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Flemming C. Pedersen

Managing Partner

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Morten Kjærulff

Partner

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Mark Miller

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Telefon: +49 40 300 836-11

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Daniel Garlipp

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Telefon: +49 40 300 836-19

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Daniel Dies

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Anna-Lena Kickbusch

Office Management & Accounting

Telefon: +49 40 300 836 10

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Elaine Kelly

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Telefon: +49 40 300 836 18

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Mischa Krause

Vice President

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London WC2N 6DF

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Arnold Holle

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Philipp Claus

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Von-der-Tann-Straße 7

80539 München

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Caspar Graf Stauffenberg

Managing Partner

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Manfred Drax

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Nico Schmidt-Weidemann

Partner

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Anika Schaefer

Office Management & HR

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Sebastian Fischer

Vice President

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Birger Jarlsgatan 13

111 45 Stockholm

Telefon: +46 8 684 439 00

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Anders Elgemyr

Managing Partner

Telefon: +46 70 496 18 15

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Erik Lundberg

Director

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Caroline Berglund

Strategic Business Manager

Telefon: +46 73 382 10 82

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Stina Ahlsen

Office Manager

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Johan Heigard

Vice President

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Erik Foberg

Director ECM

Telefon: +46 70 434 85 03

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Markus Augustsson

Head of Equity Research

Telefon: +46 76 235 03 20

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Bertil Nilsson

Senior Equity Analyst

Telefon: +46 70 434 90 03

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Richard Ramanius

Associate Equity Analyst

Telefon: +46 73 539 66 99

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Lars Johansen

IT&Telecom Expert

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Ulf Boberg

Senior Advisor Life Science

Telefon: +46 73 312 44 90

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Egoditor

Carlsquare advised QR code specialist Egoditor on the sale to FLEX Capital

16 mar 2020

FLEX Capital takes over a majority stake in the QR code specialist Egoditor and supports the management team in implementing their growth strategy. Together with their new partner the founders of Egoditor will remain in the management and would like to concentrate on opening up new marketing channels and offering tailored service and product offers for enterprise and agency customers.

Egoditor was founded in 2009 by Nils Drescher and Nils Engelking. Egoditor’s goal is to make mobile marketing possible for everyone and to help customers from all over the world in achieving their business goals. In the meantime, the Egoditor website ”QR-Code-Generator.com” has become a market pioneer in the industry. Users can create their own QR code design, market and manage their campaigns, and get marketing statistics.

Egoditor’s unique product, the “QR Code Generator PRO” software for advanced users, is a user friendly SaaS solution based on a ready-to-use self-service approach. Egoditor has a strong global presence in more than 180 countries. Over 90% of sales are generated outside of Germany, with 30% in the United States as the company’s most important market.

Since FLEX Capital closed its fund in December 2019, it has been looking for high-growth medium-sized companies. FLEX Capital is an active investor who develops its portfolio companies based on the entrepreneurial experience of its partners. In particular in the SaaS area, FLEX has an extensive track record and therefore knows all the relevant parameters for setting up and expanding these business models. The investment in Egoditor is the first investment by FLEX Capital.

“Just as our QR code connects smartphone users with the right content, Carlsquare has connected us with the right investor. The Carlsquare team, led by Mark Miller and Sebastian Fischer, prepared us carefully for the transaction and was able to inspire investors with a strong equity story. We are very pleased to be the first company in FLEX Capital’s portfolio and to successfully develop the company together with an entrepreneurial investor.” says Egoditor Co-Founder, Nils Drescher.

Carlsquare acted as exclusive financial advisor to Egoditor.