Carlsquare advised the shareholders of Feelgood Shop B.V., a leading online shop for dietary supplements in the German-speaking region, in the context of a succession plan for all business shares in the Bionexx Group around GSE sales, naturity and FITNE. The acquiring BioneXX Holding is controlled by the investment company Finexx.
The Feelgood Shop B.V. was the first online shop for natural nutrients in the German-speaking area when it was founded in 2003 and is now one of the leading suppliers of high-quality, certified organic food supplements and vital substances. The assortment primarily includes quality products on a natural basis – including vitamins, minerals, superfood, vital substance concentrates, anti-aging and diet products as well as sports nutrition such as muscle building products.
The investment company Finexx, which supports medium-sized companies with capital, know-how and an extensive network as they grow, has built a leading platform for organic and organic food supplements in Europe under the umbrella of BioneXX Holding in recent years. At the end of 2018, the basis for this was the majority stake in the renowned GSE Vertrieb Biologische Lebensmittelergänzungs- und Heilmittel GmbH and the naturity Vertriebsgesellschaft mbH. Meanwhile, the former L’Oréal LOGOCOS brand FITNE Health Care and JUVENTA Healthcare also belong to the group.
”We are pleased that we were able to continue to successfully implement our buy-and-build strategy in the area of nutritional supplements and to support BioneXX in this important purchase,” says Finexx Managing Director Matthias Heining. ”The market for health-conscious, organic food is booming and the excellently positioned Feelgood Shop will give BioneXX a new growth spurt, especially in online sales.”
Feelgood Shop comments: “In the past 17 years, our company has written a unique success story. We are convinced we have found the best partner for a successful future and are proud that Feelgood Shop will join a global industry leader.”
The new partnership with Feelgood Shop is intended to strengthen product development in the BioneXX Group, bundle purchasing and logistics skills and expand online sales capacities. For Feelgood Shop, the focus is on leveraging previously unused sales potential in other European markets, while meeting the steadily growing demand for health-preserving and health-promoting products with an even broader and bio-focused product portfolio.
Carlsquare acted as the exclusive financial advisor to Feelgood Shop B.V. and its shareholders.